Your Focus Is The Key to a Great Marketing Campaign:
Your readers pick your book for a reason. You write awesomeness that they want to read. No matter what you write, you help them to solve problems and to stay entertained. Whether they’re escaping cubicle hell or learning new ways to talk to their teens, you are an important part of their day.
It’s Saturday and you just got invited to a very nice, exclusive party. You dress up and prep yourself for your smooth entrance. You are at the front door, the valet parks your car, you enter the building just like you planned… And you look down and realize that you’re wearing mismatched shoes! Your left foot is sporting a velvet navy blue heel and your right foot is in your favorite pair of black stilettos.
Just like you wouldn’t want to walk into that party wearing those shoes, you wouldn’t want to present a marketing campaign that isn’t what your reader wants or needs. Having a cohesive marketing campaign will make your brand stand out from the crowd and it creates a connection between your reader and your brand. When you are marketing your book, then, bring your book’s focus or central theme into your social media, in-person networking, and event planning. This ensures that everything matches! Your readers are aware of what is so lovable and unique about your book so that now they’ll want more.
Don’t Settle For Less
Optimize Your Book Marketing Campaign
Once you’ve gotten your focus locked into your campaign, start your research. Start out by finding out what’s happening internally and externally. How about using a relevant event or some hot industry news to create a cohesive campaign that is a hit? Well, find out what your competitors are doing and strategize a way to do it better.
Charge Forward
Goals, Goals, Goals!
Traffic does not equal traffic. Sounds crazy? Keep reading…
Your campaign’s goal is to get visitors to your site who actually care about what you offer and will want to be there. It doesn’t make sense to put in time and effort to drive traffic to your site when those visitors are just going to turn around and leave because they’re not interested. Thus, all traffic is not created equally.
Here’s how to make sure your website captures the readers’ attention and encourages them to take action by buying your book or downloading your freebie.
- Evaluate how easy your website is to use
- Remember that visually appealing and simple web layouts get the most good traffic
- Make sure your information is organized and labeled
- Review your campaign
- Investigate different software that writers are using
Services
What We Can Do For You
Here at Bestselling Author Studio writers and authors come together to learn easy marketing strategies. Strategies that build their brand and help them build epic content and to gain more followers along the way.
Increase Targeted Traffic
Increase Sales
Become a Resource
Increase Your Online Visibility
Establish Yourself in Local Search
Establish Your Brand on Social Media
Branding
Competitive Review and Analysis
Plan Your Goals and Get Started With Your Campaign
Sharing Ideas
We share ideas with each other. Ideas that may turn your campaign into a hit!
Share the message
We speak to one another once a week in a live session.
From Our Founder
Educate Your Readers
Craft your message to educate why something is important, why it has value to me, and why it matters. Educate your audience about a topic that they can relate to, and tie it back to your services. Marketers are storytellers and stories have a beginning, middle, and end. Use your talents to create your cohesive story with your messaging placed in at the perfect plot points. At the end of the day, your Focus is key! Your brand is your reputation, and you don’t want to be mismatched at your very own party!
Get In Touch
Lara Helmling
Bestselling Author Studio
bestsellingauthorstudio.com
516-900-5657