by Lara Helmling | Oct 14, 2019 | Blog Post
Here are the Essential Parts of a Campaign Plan Time to be Prepared Book marketing Why is it important to plan your campaign? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives...
by Lara Helmling | Sep 18, 2019 | Blog Post
Our Heaven has Been Knocked Out! Our heaven has fallen. The leviathan Barnes & Noble, the big-box chain that defined a generation… is no more. SOLD! Reuters announced (https://finance.yahoo.com/news/barnes-noble-bought-hedge-fund-113643703.html) that the...
by Lara Helmling | Sep 11, 2019 | Blog Post
How to pick popular hashtags to grow your Instagram and Twitter following: Has anyone ever asked you, “How can I build my following to thousands of loyal followers?” When someone asks how to pick popular hashtags I know that they’re serious about...
by Lara Helmling | Sep 4, 2019 | Blog Post
Discover the Simple Science of Marketing Yes, there’s an art to marketing. That comes later…after you learn the science…because first and foremost, marketing is a science. Follow the Principles and You’ll Find That Pot of Gold For many authors,...
by Lara Helmling | Aug 28, 2019 | Blog Post
Event Based Marketing When businesses reach out to customers through ads, emails, promotional letters, and other forms of direct communication with the customer, this is very different from event-based marketing. Event-based marketing bases marketing strategies off of...
