by Lara Helmling | Aug 28, 2019 | Blog Post
Event Based Marketing When businesses reach out to customers through ads, emails, promotional letters, and other forms of direct communication with the customer, this is very different from event-based marketing. Event-based marketing bases marketing strategies off of...
by Lara Helmling | Aug 19, 2019 | Blog Post
Bestselling Author Studio Presents Focus: THe key to great marketing Learn MoreGet Started Your Focus Is The Key to a Great Marketing Campaign: Your readers pick your book for a reason. You write awesomeness that they want to read. No matter what you write, you help...
by Lara Helmling | Jul 16, 2019 | Blog Post
The Science of Writing Viral Blogs SHAWNTELL ROBERSON Writer of Fiction, Book Marketer, and Lover of All Things Dogs Psychology in Marketing? With today’s marketing landscape, authors are busy publishing and creating new content. They have figured out how to...
by Lara Helmling | Oct 23, 2018 | Blog Post
The road to success as an author is paved badly. There are potholes everywhere. Regardless, you can make it through to the finish line with the 3 P’s. In today’s episode, you’ll get encouraged. You’ll realize that success as an author sometimes feels like...
by Lara Helmling | Oct 23, 2018 | Blog Post
Social media marketing. Most authors would rather have a root canal. Yet we all know we can’t ignore it. These platforms are part of a vast network filled with readers who would love your book. Today you’ll get 5 important tips on how to stop wasting time and...
by Lara Helmling | Oct 23, 2018 | Blog Post
For authors I work with, branding is one of the most confusing things about marketing. Today I simplify the whole mess down to one thing. Get this one thing right, and you can stop worrying about your branding and focusing your attention on where it needs to...
