Event Based Marketing
When businesses reach out to customers through ads, emails, promotional letters, and other forms of direct communication with the customer, this is very different from event-based marketing. Event-based marketing bases marketing strategies off of an event in a customer’s life. It can be something as basic as the end of a contract or as big as a wedding.
If you want a more personal form of marketing then event-based marketing is what you want.
Event-based marketing is a more personalized form of marketing. This type of marketing will help you to form personal connections with the customers. They’re very popular and a great event-based marketing strategy allows you to respond to your customers’ needs at the right moment. There are a lot of events that will happen in a customer’s life. However, despite the many events that marketers could take advantage of, most marketers stick to holidays alone. Christmas and New Year’s sales are both forms of event-based marketing.
Forming connections
Timing Is Everything
To be effective it’s time to think outside of the box and go beyond the realm of holiday only events. An event could be a purchase of a product, a blog share, a book promotion, or even a social trend. It all depends on your customer base, the reasons that you reach out to your customer base or the events that you’ll use as triggers-will vary greatly. After you’ve thought about the multitude of events that may be part of your event-based marketing strategy, you’ll have to start pulling together a plan responding effectively to these events.
The main thing to remember is that it should be straightforward. Start thinking about which events you will respond to and how to respond to the chosen event, but remember that you’re doing the event for your customer.
Your effective response is dependent upon great timing. The author definitely will have plenty to do and depending on the event, the length of time that will be required to yield positive buyer behavior will vary greatly. If the event is new it may take weeks or even months before the consumer purchasing begins. Just be patient, flexible, and well planned. Another thing to consider is the way you’ll respond to an event. When an event occurs that triggers buyer response, what will your marketing approach be? A contest? A blog post? An email? A sale? A commercial or a video? A Facebook status update? Do not try to design an event on the fly, it’s highly recommended to know how you’re going to respond to your event.
Think out of the box…
A great tip is to be inventive!
Most big companies and many small businesses are already using event-based marketing. For example, there aren’t many businesses that do not offer some sort of back-to-school or a holiday sale. We are writers, so, we have an advantage over all of these companies. Why? It’s simple, we can use story based themes that will have a beginning, middle, and an end. Our event-based marketing will easily be different from everyone else’s, which is a good thing. This gives us the opportunity to think out of the box. This will give you the advantage to attract a larger audience.
If you have a great idea for a fantastic marketing strategy that’s event-based, make sure that you don’t keep it to yourself. One of the largest components of marketing is self-promotion, so make sure you use as many tools as possible to get your ideas out there. Social media tools, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube are all essential when it comes to event-based marketing. Also, make sure that all of your content is shareable. This will help you improve your brand recognition and drive profits quickly.
Keeping Track
Once you’ve constructed an event-based marketing strategy, constantly analyzing its effectiveness and making adjustments where necessary is important. By accessing data about the effectiveness of your event-based marketing campaign, you can eliminate the guesswork in the future.
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In the next blog, we’ll have an action plan for your marketing and you will be able to download it!