INSPIRED AND INFORMED
This is a space for authors to get the encouragement, information, and inspiration they need to market their books effectively.
The Importance of Event Based Marketing
This blog discusses the importance of event based marketing. It’s not complicated.
Your Book Focus Is The Key To Your Marketing Campaign
Your Focus Is The Key to a Great Marketing Campaign: Your readers pick your book for a reason. You write awesomeness that they want to read. No matter what you write, you help them to solve problems and to stay entertained. Whether they're escaping cubicle hell or...
The Science of Writing Viral Blogs
The Science of Writing Viral BlogsSHAWNTELL ROBERSONWriter of Fiction, Book Marketer, and Lover of All Things DogsPsychology in Marketing? With today's marketing landscape, authors are busy publishing and creating new content. They have figured out how to make their...
Episode 004 – The Three P’s of a Successful Book Launch
The road to success as an author is paved badly. There are potholes everywhere. Regardless, you can make it through to the finish line with the 3 P’s. In today’s episode, you’ll get encouraged. You’ll realize that success as an author sometimes feels like...
Episode 003 – 5 Tips to Launching on Social Media as a Fiction Author
Social media marketing. Most authors would rather have a root canal. Yet we all know we can’t ignore it. These platforms are part of a vast network filled with readers who would love your book. Today you’ll get 5 important tips on how to stop wasting time and...
Episode 002 – The #1 Thing You Need in Your Branding As a Fiction Author
For authors I work with, branding is one of the most confusing things about marketing. Today I simplify the whole mess down to one thing. Get this one thing right, and you can stop worrying about your branding and focusing your attention on where it needs to...
Get Your Marketing Working
The first step to book marketing that works is to have a platform. I’ve created this Starter Kit for you to understand what your marketing platform actually is and how to ensure that your platform is going to support your book sales’ efforts.