How to pick popular hashtags to grow your Instagram and Twitter following:
Has anyone ever asked you, “How can I build my following to thousands of loyal followers?” When someone asks how to pick popular hashtags I know that they’re serious about building their following. I want to see all of us succeed this year by growing your following. By picking the right hashtags we’re going to do just that!
While you’re scrolling through social media in your free time you can begin your own mini-investigation. Look at other popular hashtags on someone else’s feed. See what they’re using to give you ideas for your own hashtags. If they are posting about relevant material, then boom, you’ve found you some hashtags to get you started.
It will pay off. Take your time to find the perfect hashtags for your book and for your target audience. Once you’ve found your entire list, you’ve got most of the work completed. You’ll continue using those hashtags unless you write another book on completely different material.
Never Underestimate the power of the #hashtag:
Hashtags have been around for such a long time and they tend to get overdone by the friends that #hashtags #like #this #to the point that they’re #hashtagginghashtags that it’s hard to take them seriously. Newsflash! Take them very seriously. They’re such an enormous driver of Instagram traffic that you can’t afford not to use them.
I tested posting the same picture twice in a row. I posted one without hashtags and one with just to see what the payoff would be. Huge difference! I saw double the amount of engagement on the exact same photo when I used the hashtags, plus picked up some extra followers. I’m going to give you a few tips on selecting the right ones. So, make me a promise right now. You’re not going to hashtag (#dice) one more time without learning how to pick the popular hashtags that will expand your reach.
Picking popular hashtags that will drive traffic to your site through Instagram and Twitter:
Have you ever noticed that every other day is now a holiday? There’s #Nationalcupcakeday, #Nationalcatday, and #Nationaldogday. This list really just goes on, but let’s take a look at a company that had huge results from using #hashtags. It’s a company that used a campaign I’m sure that no one missed…
The share a coke initiative has been producing bottles and cans of their products labels that read the phrase “Share a Coke With,” and each can have a different name or title. Such as “Share a Coke With Mom” or “Share a Coke With Micheal.”
Coral Cola was able to successfully turn this into a hashtag campaign by encouraging drinkers to Tweet their own stories with the hashtag #ShareACoke. This campaign hasn’t just earned hundreds of thousands of Tweets, but it has also given Coke the opportunity to create new sub-campaigns. For example, submitting a bottle or can with the name “Ryan” on it could win you a chance to #ShareACoke with Ryan Seacrest.
All of us could do similar strategies without using famous actors of course. We are going to create our own unique hashtags that match our inspiring personalities. Yes, these hashtags will attract your readers to your campaign.
Go on a hunt for your tribe’s and competition’s Hashtags:
Who’s in your tribe, is it anyone that you want to attract? Maybe an author you look up to, who has built the type of campaign you want to build? The key to picking popular hashtags is simple. All you have to do is look at the type of hashtags that ‘they’ use. Whether it be your idol or just someone you want to become friends with. Go investigate their Instagram and look at the hashtags they use. I’m not saying to go and copy someone else’s work but just do a little digging to find the popular hashtags. This simple trick will help your following grow tremendously.
“Hashtag Cheat Sheet”
Don’t know where to start? Try these:
- Bright + Fun: #acolostory #flashesofdelight #thehappynow
- Dreamy Aesthetic Lovers: #that darling #risingtidesociety
- Photographers: #VSCOcam #vsco #iphonography #risingtidesociety
- Entrepreneur/Insprirational Posts: #inspiremyinstagram #girlboss #bossbabe #womeninbusiness
- Minimal Aesthetic Lovers: #Whywhiteworks #postitfortheaesthetic #that darling #seekthesimplicity
(Quick note: Make sure that your images are relevant and beautiful. Otherwise, your posts could appear spammy and cause you to lose likes.)
Does Hashtag Relevancy Matter?
No matter what you are doing in your business, always keep in mind your big-picture goal. By following the few simple strategies mentioned above your following will grow and don’t be afraid to just go for it!
However, if you’re driving traffic to romance lovers and you’re creating science fiction, then you’ll want to focus on growing your following with Sci-fi lovers. There’s no point in having 10,000 loyal romance fans if you don’t write romance.
Make Your Big Impact Hashtagging
Wondering how so many people are growing their audiences so fast with Instagram? It’s going to take a little time and effort. Use beautiful and relevant photos. And most importantly hashtags that are relevant to your target audience. Relevancy on your chosen topic is the most important part of your hashtag traffic strategy.
Steps For Your Hashtag Traffic Strategy
Your book is a unique piece of you. It’s up to you to spread the wealth.
Shawntell Roberson
1. Create a piece of content: Your video on the topic of things you’re wanting to create already exists in physical form as well as spiritual and all you have to do is breathe life into it.
2. Use your 32 hashtags: Yes, don’t think that 32 is too many because it’s not. Just make them relevant to your book.
3. How to find hashtags for this topic: https://hashtagify.me/ https://top-hashtags
4. Pick some keywords to try: Manifesting, goal-setting, vision boards, law of attraction. Ex. #manifestation
5. Put these in the search bar: https://hashtagify.me/
6. Test a few in Twitter and Instagram
7. See if they’re a good fit: Toss them if they’re not and keep them if they’re good.
8. Twitter-Rules for posting:
- You are going to post 280 characters or less
- Content+hashtags=The whole post
- hashtags MUST go in the post
9. Instagram-Rules for posting
- You have unlimited characters
- You MUST use a picture
- You have at most 32 hashtags to use (strong guideline)
- Hashtags should go in the post BUT they don’t have to. You can put them in the comments.
10. It’s time to post!
Traffic Strategy Steps for YouTube
1. Record a video (FB Live) “To download from Facebook:
- Go to timeline
- Go to more
- Go to video
- Hover over video that you want to download
- Hover over pencil
- Go down to download HD
- Click “download HD”
- When the video pops up, go to the bottom right with the three dots (…)
- Hover over the three dots
- Download!
To download from your phone: Upload it to YouTube.
- Go to YouTube
- Go to upper right
- Click on “Your channel”
- Click on the video recorder icon that has + on it (upper right)
- Upload the video
- Put in a title
- Put in a description: It should be strongly and carefully worded copywriting. The goal is to talk to your viewers as if you were sitting in the room with them. The second goal is to give them something to do (CTA). This is where you’ll give them additional value and direct them to connect with you on social media.
- Enter keywords (tags) into the tag space: Here we’re going to connect with popular YouTubers that have a similar topic as yourself. Put the entire title in the tag area on the editing screen of your video as a tag.
- Find POPULAR RELEVANT KEYWORDS!
Now you’re on your way to success. It might take time to figure out all of the right hashtags that you want to use, but it will be worth it in the end. It’s a guaranteed factor to grow your following to depths that you wouldn’t even imagine.
All you have to do is follow the popular posts, investigate, and use the hashtags that are relevant to your book. Follow the instructions above for the traffic strategies and you can’t go wrong.
We’re all learning new thing’s every day. These new strategies will keep us in the now. We will be popular hash taggers!
